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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

FEBRUARY 13, 2023

Data-Driven Marketing The increasing availability of data and the need for more targeted and personalized marketing strategies presents an opportunity for both traditional and self-service tech companies to offer data-driven marketing solutions. Click Here Blog Subscrition Here Email*

Artificial Inteligence

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33 Routes to Open Innovation

Open Innovation EU

OCTOBER 11, 2017

This approach could also have been placed underneath the funnel: co-design usually happens with both partners and customers and is meant to have a more human-centered design approach in your R&D-funnel. It has become a main topic of research within design thinking. More info: Steen, Manschot & De Koning (2011).

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

33 Routes to Open Innovation

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