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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

However, the advertising and communications industry is highly competitive and faced with a threat from self-service technology companies such as Marketo, Pardot, Hubspot, Persado, Ayboll, Shopify, Magento, BigCommerce, Hootsuite, Buffer and Sprout Social.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

For some, it may be through hard work and determination, while others may find success through innovation with creativity, data, and automation. No matter what your path is, it’s important to stay up to date on the latest trends and technologies to stay ahead of the competition.

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33 Routes to Open Innovation

Open Innovation EU

It has been a while since Henry Chesbrough coined the term Open Innovation and formulated it’s definition: “combining internal and external ideas as well as internal and external paths to market to advance the development of new technologies.” Route 10: Co-design. ” ( Chesbrough, 2003 ). Route 3: Spin-off.