Superconsumers – A Simple, Speedy, and Sustainable Path to Superior Growth
Rmukesh Gupta
FEBRUARY 5, 2017
Characteristics of superconsumers : There are five characteristics of superconsumers : High on Spend + High Engagement: They’re more than just heavy users with a new name. Unlike traditional heavy users, Super-Consumers combine big spending with high engagement and deep interest in new uses for a product. Culturally.
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