The Myth of the First-Mover Advantage: Why to be Smarter, Not Faster
New Markets Advisors
FEBRUARY 12, 2019
It offered far greater storage capacity, faster file transfers, and a high-quality software component for buying and organizing music collections. He helps companies understand customer needs, build innovation capabilities, and develop plans for growth. Despite taking a wait-and-see approach, the iPod captured roughly 70% market share.
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