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Leveraging Design Thinking for IT-Business Alignment in Prioritizing Mission-Critical Needs

Tullio Siragusa

IT teams, led by the CTO, are often more focused on the technical aspects, such as system stability and data security. Conversely, business teams prioritize market-driven factors, such as customer experience and revenue growth. Ideate Next, the ‘ideate’ stage calls for brainstorming sessions to generate innovative solutions.