Tullio Siragusa
MARCH 6, 2023
Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.
Tullio Siragusa
JANUARY 2, 2023
Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Encourage brainstorming and out-of-the-box thinking.
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Tullio Siragusa
OCTOBER 9, 2023
Testing a new marketing tactic may get delayed due to legacy system constraints. Have employees regularly brainstorm ideas outside their domain. Test products extensively before launch, collect first-hand customer feedback, brainstorm with engineers — don’t lose touch with the details. This hands-on approach fuels innovation.
Tullio Siragusa
OCTOBER 16, 2023
Furthermore, in today’s global business environment, where companies interface with diverse markets and handle multifaceted challenges, traditional conflict resolution methods often fall short. Ideation — Brainstorming Solutions Once the problem is crystal clear, the ‘Ideate’ phase takes center stage.
Tullio Siragusa
NOVEMBER 6, 2023
This isn’t the storyline of a utopian novel; it’s the reality that’s taking shape in boardrooms and brainstorming sessions around the world. The Empathetic AI Where traditional market research methods might skim the surface, AI dives deep. For instance, consider a solar power company venturing into a new geographic market.
Tullio Siragusa
DECEMBER 18, 2023
Fostering a mindset of ideation where employees are encouraged to think outside the box during brainstorming sessions and suggestion programs. Benefits This strategy ensures a rich pool of ideas, akin to the brainstorming phase of Design Thinking. Utilize anonymous submission platforms to encourage unbiased idea sharing.
Tullio Siragusa
SEPTEMBER 25, 2023
Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? The Game-Changer Example: Tesla or Spotify Imagine entering a traditional market and rewriting the rules. Brainstorm ways to bridge the gap between the current and the aspirational personality.
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