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The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

However, bigger isn’t always better when it comes to innovation. Large enterprises often lose their agility due to organizational inertia and bureaucracy. Beware the Lure of Sophisticated Systems In an effort to match larger competitors, some startups integrate complex software systems and infrastructure too early.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Encourage brainstorming and out-of-the-box thinking.

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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

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Recession Proof Your Business the Design Thinking Way

Tullio Siragusa

Design Thinking as a philosophy encourages experimentation before launching products in the market that ensures creating value for people. To fuel this phase, you can use tools such as landscaping, mind-mapping, brainstorming and post-it notes. Multiple methodologies move forward the Design Thinking process.