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Constructing the innovation mandate

Paul Hobcraft

So often innovation struggles to be recognized for what it is. Innovation is a critical source of future competitive advantage. Normally this innovation mandate comes in the form of a document, generally build up by a small team of senior leaders, innovation experts and subject matter experts.

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Deepening the Thinking Around the Innovation Mandate – part two

Paul Hobcraft

It should articulate how innovation will contribute to achieving these objectives, and what specific goals and metrics will be used to measure the success of the innovation program. The innovation mandate should clearly define the value goals for the innovation program and how they will be measured and tracked over time.

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