Creativity Must Guide the Data-Driven Design Process
Boxes and Arrows
MARCH 17, 2015
New digital technologies allow us to easily measure almost anything, and apps, social media platforms, websites, and email programs come with built-in tools to track data. Data can’t direct innovation. Unfortunately, many designers are relying on data instead of creativity. Product development and design is a cyclical process.
101 
Let's personalize your content