Customer Co-Creation: A Deeper Path to Empathic Understanding
Legacy Innovation Group
APRIL 1, 2019
There are several different forms of B2C co-creation, including open crowdsourcing, co-creation workshops, open-source software code, mass customization, and customer-generated content. Customer co-creation is a powerful emerging method for lean and frugal innovation. This is where lead users can often prove helpful.
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