Competition Design Thinking Innovation Programs Radical Innovation 
Cris Beswick
APRIL 16, 2024
Leaders who champion innovation understand its role in driving competitive advantage, increasing market share, and, often, creating entirely new markets. This balance is essential for organisations to remain competitive and adapt to changing market conditions. Take the Double Diamond of Design Thinking for example.
Integrative Innovation
JANUARY 27, 2016
This requires companies to proactively or reactively innovate their business models in order to remain competitive. Recent research has confirmed successfully disrupting as well as outperforming companies to be significantly more engaged in business model innovation. Cases in point: Lego and Burberry.
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