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Choosing the right innovation approach for your business


Creating new business models or value propositions, enhancing the efficiency of existing businesses, and sustaining growth in a complex competitive and fickle landscape—that’s innovation. If you don’t innovate, your company is likely to take this route: development → introduction → growth → maturity → decline. Source:

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Designing for Harmony

Boxes and Arrows

After enjoying almost total market domination, Intuit finally was beginning to face some competition. Intuit had developed its mobile platform late in the game, creating an inconsistent experience. Hanson, in turn, put together a team of nine people to help her. This core team would become known as the Innovation Catalysts.

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