Remove Competition Remove Engagement Remove Social Innovation Remove White Paper
article thumbnail

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

However, the advertising and communications industry is highly competitive and faced with a threat from self-service technology companies such as Marketo, Pardot, Hubspot, Persado, Ayboll, Shopify, Magento, BigCommerce, Hootsuite, Buffer and Sprout Social.

article thumbnail

Revolutionizing Sales Pipeline Management with Artificial Intelligence

Tullio Siragusa

Machine learning algorithms can analyze data such as demographic information, behavior on the company’s website, and engagement with marketing emails to assign a score to each lead. AI-powered chatbots can be used to engage with potential customers on the company’s website. With AI, however, the lead scoring process can be automated.

article thumbnail

Design Thinking for Startup Sales Success: A Step-by-Step Guide

Tullio Siragusa

Other challenges that startups may face when it comes to sales include competition from larger companies, limited brand recognition, and difficulty in differentiating their products or services from those of their competitors. This can be done through surveys, interviews, and other forms of customer engagement.