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Embracing the Future: Fractional Executives and Generative AI

Tullio Siragusa

Embracing the Future: Fractional Executives and Generative AI The concept of fractional executives has emerged as a game-changer for companies of all sizes. The rise of Generative Artificial Intelligence (AI) has further empowered fractional executives, enabling them to produce full-time results in significantly less time.

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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

Orchestrating Design Thinking and AI for a People-Centric Business Future The tapestry of business evolution tells a remarkable story. From the onset of marketing in the 1950s to today, we’ve seen clear transformations. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced.

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Revolutionizing Sales Pipeline Management with Artificial Intelligence

Tullio Siragusa

With AI, however, the lead scoring process can be automated. Machine learning algorithms can analyze data such as demographic information, behavior on the company’s website, and engagement with marketing emails to assign a score to each lead. AI can also be used to improve sales forecasting. AI-powered Lead Generation.