Competition Internet of things Marketing Strategic Thinking 
BrainZooming
FEBRUARY 17, 2017
Immelt ties the strategic shift, without using the phrase, to the Internet of Things: GE jet engines have hundreds of sensors streaming performance information. Think about the price comparison tool Progressive Insurance ads feature. Simplification can be a very attractive market position. Providing Greater Value.
Innovation 360 Group
SEPTEMBER 17, 2019
Global manufacturing executives rank “skilled talent” as their #1 competitive differentiator. As the manufacturing sector speeds into a world of futuristic tech and disruptive business models, creativity and innovation are becoming critical skills for figuring out how to unlock value strategically. They are survival skills.
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