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15 most important Innovation Theories your company should be using

Idea to Value

Contrary to what some people say, it is not just about the “design stages” of product development (initial sketches, graphic design, prototyping etc). It can be used to spot gaps in the overall list of projects and types of innovations you are developing ( see point 2 on Ten Types of Innovation).

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Future Trends 2021: Purpose & Co-creation

Be-novative

Instead of an ad or a beautiful picture, employees telling about their experiences being involved in purposeful projects travels way beyond any other message you can plan for. CLIENT ENGAGEMENT DRIVES THE INNOVATION ROADMAP?—?Key VALIDATED PRODUCT DEVELOPMENT PIPELINE?—?Co-creation DIGITALISATION?—?The

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