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CPG Industry Innovation

eZassi

CPG embraces constant change and ceaseless innovation to keep up with consumer demands while building brands customers rely on in their daily lives. How do the major companies’ research and development teams build and manage a portfolio of innovative products while ensuring long-term market success and consistent brand loyalty?

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When innovation led to a reversal of fortunes

hackerearth

Apple has refashioned consumer experience with its iconic branding, stylish design and a diverse product range, its own retail stores, and important partnerships with the competition. Video games became more popular. CEO Reed Hastings went from mailing DVDs to streaming videos to producing shows from the late 90s to the 2000s.

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Strive for more than just "teamwork" - Part 2 of 2

Values Centered Innovation

After aligning around the critical need for faster and more inventive product development, the breakthrough came when one member stood up and asked, “Do you realize that 90 percent of the figures we give to managers for making decisions are there because our government requires those figures for tax purposes?

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Part 2: Strive for more than just "teamwork"

Values Centered Innovation

If a team who has communication problems begins by trying to define and align with the group’s purpose, but without much emphasis on “tuning in” to each other as individuals first, they often struggle to collaborate, like novices in a 3-legged race. If this is the case, start with a relationship-oriented team building approach.