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Pace of Innovation – The Ultimate Competitive Advantage

Idea to Value

When we think of a business having a competitive advantage, we still tend to think of traditional economic moats such as a low-cost structure, economies of scale, or perhaps a more intangible moat like a strong brand. Thus, for most businesses, the only truly lasting source of competitive advantage these days is the pace of innovation.

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

However, the advertising and communications industry is highly competitive and faced with a threat from self-service technology companies such as Marketo, Pardot, Hubspot, Persado, Ayboll, Shopify, Magento, BigCommerce, Hootsuite, Buffer and Sprout Social.

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30-Year Perspective: Seven Traits of Successful Digital Marketers

Brunner

Although at the time I got involved in my first web-related project, I wasn’t aware that the internet would spawn a whole new way of working and living for just about every person on earth. Thirty years ago, I was working as a software engineer and a systems analyst for an IT consulting company. Manage a project.

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Embracing AI and Automation: The Future of Work and Business Sustainability

Tullio Siragusa

As businesses grapple with these emerging technologies, they must be prepared to adapt and leverage them to remain competitive and sustainable. Collaboration platforms like Slack or Asana allow for real-time communication and project management.

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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Embracing the Future: Fractional Executives and Generative AI

Tullio Siragusa

Fractional executives are seasoned professionals who offer their expertise to multiple organizations on a part-time or project basis, allowing businesses to access high-level skills without the full-time expense.

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Maximizing Venture-Backed Company Success: The Importance of VC Investment in Operating Partners

Tullio Siragusa

Additionally, fractional CxOs are often more flexible in terms of their availability and can be brought on for specific projects or initiatives as needed, giving portfolio companies the ability to scale their executive team as their business grows.