Construction Innovation Processes Product Development Underperforming Technical Team 
Jeffrey Phillips
DECEMBER 1, 2015
When I write that "innovation is easy" what I mean is that innovation as practiced in many corporations is rapid, inexpert and quickly converges on a simple solution. Innovation rarely has the preparation, commitment or effort applied to it to really succeed. But commercialization is hard in this setting, for several reasons.
Idea to Value
JULY 21, 2017
In many cases (especially those listed in the book, such as Computer Storage, Department Stores and Construction Equipment), the small company releases a new technology which is inferior in quality or performance to that of the large company, but makes up for it in another way, like a lower price or convenience.
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