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Turning Reverse Engineering of Business Goals into Strategies

Tullio Siragusa

A lot of learning can come from reverse-engineering many things. In business it can be a creative process on how to bring about new change, and innovation. Tech Backstage interviewed Jason Jepson to learn more about reverse engineering. This step aims to take data from the original to form a general model.

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Empowering Human Potential: The Synergy of Generative AI and Human Ingenuity

Tullio Siragusa

While AI can handle repetitive and labor-intensive tasks, freeing up humans to focus on more creative aspects of their work, it is important to remember that AI is a tool, not a replacement for human skills. Human intuition, experience, and contextual understanding are vital in decision-making and creative processes.

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Capturing Attention in the Digital Age: A Design Thinking Approach

Tullio Siragusa

Design Thinking: The Strategic Framework Design Thinking stands out as a holistic and innovative approach in the crowded and competitive landscape of digital marketing. This methodology, rooted in empathy and iterative learning, comprises several stages: empathize, define, ideate, prototype, and test.