Creative Process Generative AI Guidelines Marketing 
Leapfrogging
FEBRUARY 28, 2024
It drives growth, differentiation, and value creation, allowing companies to stay ahead in a rapidly changing market. Businesses that innovate can respond to shifts in consumer behavior, leverage emerging technologies, and enter new markets with agility.
Leapfrogging
MARCH 4, 2024
As a methodology, it is open to adopting new tools and technologies that enhance the process, including the integration of artificial intelligence in design thinking. The Evolution of Design Thinking in Business Design thinking has evolved from being a creative process into a robust strategic tool.
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