Crowdsourcing Marketing Software Review Study 
Planview
MAY 23, 2017
To address this, Spigit commissioned Forrester Research to conduct an independent study examining the value customers receive from implementing Spigit’s ideation management software. 86% of survey respondents said creating a culture of innovation was a key reason for implementing an crowdsourced ideation program.
Qmarkets
JULY 8, 2017
So market research was invented. While no method is perfect and companies continued to miss key shifts in customer wants and needs, it’s undeniable that well-executed market research has been very effective at letting companies see over the wall that separates them from their customers and develop innovative new products and services.
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Qmarkets
APRIL 24, 2017
So market research was invented. While no method is perfect and companies continued to miss key shifts in customer wants and needs, it’s undeniable that well-executed market research has been very effective at letting companies see over the wall that separates them from their customers and develop innovative new products and services.
IdeaScale
OCTOBER 23, 2019
Social media and online connectivity let consumers offer organizations instant feedback, both positive and negative, from detailed reviews to passionate emails to there-and-gone Snapchat snaps. The point, however, is that consumers are stakeholders in the project; their opinions have been collected, studied, and incorporated where relevant.
Paul Hobcraft
DECEMBER 12, 2018
Innovation is struggling to really perform and unleash breakthrough products due to many ‘inbuilt’ inhibitors. Embedded software is becoming more important in value than the physical product. Embedded software is becoming essential within products; from shoes, household appliances, cars, travel etc.
Planview
JUNE 8, 2017
To address this, Spigit commissioned Forrester Consulting to conduct an independent study examining the value customers receive from implementing an innovation program that leverages Spigit’s enterprise innovation management software. ideation management software. Download full study. Here are some highlights.
Planview
DECEMBER 6, 2016
In fact, Gartner recently named crowdsourcing as the most effective independent discipline that CIOs can adopt to drive digital transformation. The advantages of crowdsourced innovation can’t be ignored. Pitching a crowdsourced innovation program to an executive team is a lot like pitching a startup to a venture capitalist.
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