Design Thinking Marketing Social Innovation Underperforming Technical Team 
Tullio Siragusa
JULY 24, 2023
The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. Result: Kodak’s failure to innovate and adapt to digital technology ultimately led to bankruptcy in 2012.
Tullio Siragusa
AUGUST 15, 2022
Recession Proof Your Business the Design Thinking Way. In the present economic situation, when your business is surrounded by instability, pandemics, and disruption, planning to innovate business strategies or prepare for recessions is prudent and wise. What Is Design Thinking? Recession-Proofing Business.
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Tullio Siragusa
AUGUST 22, 2022
Gain Better User Adoption the Design Thinking Way. I think we can all agree that user adoption is the primary objective for all products. User adoption is not something that evolves at a particular point of a product development life cycle. What Is Design Thinking?
Tullio Siragusa
JANUARY 23, 2023
Additionally, fractional CxOs are often more flexible in terms of their availability and can be brought on for specific projects or initiatives as needed, giving portfolio companies the ability to scale their executive team as their business grows. This could include areas such as sales and marketing, product development, or human resources.
Tullio Siragusa
SEPTEMBER 11, 2023
Oddly enough, there exists a long-standing bias that sees emotional intelligence and the ability to treat people well as a “weakness” rather than a strength in leadership. Another study by Gallup showed that highly engaged teams result in 21% greater profitability than those teams that are not engaged.
Tim Kastelle
MARCH 13, 2016
Research confirms: development of exploration in parallel to exploitation capabilities proves to be mandatory for established companies in order to compete successfully and sustainably. One way for established organizations to strengthen exploration is by developing internal capabilities in order to overcome their inherent inertia.
Idea to Value
JULY 21, 2017
When should it be used: Any organisation that wants to enable their staff who have an idea to “try it out” or do an initial market experiment. Put simply, it theorises that small companies can disrupt the market of large companies by releasing a new version of an offering which appeals more to a subset of the customers.
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