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Rethinking the measuring of innovation

Paul Hobcraft

Why do established businesses ignore the investment rationale for delivering real innovation winners that can change the fortune of the business and leave this ‘venturing’ to others to gain transformational solutions or even radically alter existing business value propositions and then ‘cry’ over being disrupted?

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When innovation led to a reversal of fortunes

hackerearth

Even though the Mac business was picking up, it was only in 2001, with the release of the iPOD (now retired) disrupting the digital music market, did Apple start soaring. Apple’s breakthrough innovations laid the base for upgrades, which are routine innovations, raking in billions. It is a story of disruptive innovation.