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Rethinking the measuring of innovation

Paul Hobcraft

Why do established businesses ignore the investment rationale for delivering real innovation winners that can change the fortune of the business and leave this ‘venturing’ to others to gain transformational solutions or even radically alter existing business value propositions and then ‘cry’ over being disrupted?

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When innovation led to a reversal of fortunes

hackerearth

Even though the Mac business was picking up, it was only in 2001, with the release of the iPOD (now retired) disrupting the digital music market, did Apple start soaring. Disruption just wasn’t working for the Billund-based company. The company encourages open innovation via Lego Ideas. It is a story of disruptive innovation.