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Capturing Attention in the Digital Age: A Design Thinking Approach

Tullio Siragusa

Capturing Attention in the Digital Age: A Design Thinking Approach In the modern digital landscape, attention is the new currency, surpassing traditional commodities in value. This shift marks a significant departure from traditional economic models, where tangible resources were the main currency.

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25 years of Innovation- how has it evolved? Has it been successful?

Paul Hobcraft

This is the first of these posts looking at the development, thinking and design of innovation from 1999 to today 2024, twenty-five years. Innovation can be both highly frustrating and rewarding. The third post following, is where I see it heading: into Ecosystems and Platforms to drive innovation performance.

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Blueprint for Bouncing Back: A Design Thinking Guide to Unemployment

Tullio Siragusa

Blueprint for Bouncing Back: A Design Thinking Guide to Unemployment Life’s journey is peppered with unpredictable twists and turns. Incorporating Design Thinking into the Unemployment Phase Design Thinking isn’t just a buzzword for the corporate world; it can be a lifesaver during unemployment.

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Transforming Your Business with Bottom-Up Management: The Design Thinking Way

Tullio Siragusa

Transforming Your Business with Bottom-Up Management: The Design Thinking Way In the ever-evolving landscape of modern business, a significant shift is occurring from traditional top-down management to a more inclusive and innovative strategy: bottom-up management. Benefits This approach leads to increased engagement and motivation.

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Beyond the Daily Grind: How Design Thinking Can Illuminate Your Life’s Purpose

Tullio Siragusa

Beyond the Daily Grind: How Design Thinking Can Illuminate Your Life’s Purpose In the hustle and bustle of our daily lives, it’s easy to get caught up in the routine, to lose sight of what truly matters to us, and to wonder if there’s more to life than the daily grind. Explore possibilities that align with your strengths and resources.

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Design Thinking for Startup Sales Success: A Step-by-Step Guide

Tullio Siragusa

Design Thinking for Startup Sales Success: A Step-by-Step Guide. This can be difficult for startups because they often have limited resources and a small customer base. Hire individuals with experience in sales and a track record of success and provide them with the training and resources they need to succeed.

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The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

This ability to adapt and innovate in a scrappy, resourceful way is often the fuel behind revolutionary ideas and game-changing products. Customer research, user testing, concept ideation — these tasks require a deep understanding of human needs and emotions. As companies scale up, they gain more customers, resources and clout.