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How Innovation Marketing Helps Disruptors Launch New Products

Tullio Siragusa

How Innovation Marketing Helps Disruptors Launch New Products. Innovation marketing is a discipline that encompasses activities and novel processes to introduce and deliver entirely new products. Many successful entrepreneurs have embraced the concept of integrating innovation in marketing.

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A Beginner’s Guide to Web Site Optimization—Part 1

Boxes and Arrows

The basics: What is web site optimization? Web site optimization is an experimental method for testing which designs work best for your site. The basic process is simple: Create a few different design options, or variations , of a page/section of your website. Let’s get started! A/B vs. multivariate.