WALT DISNEY’S CREATIVE THINKING TECHNIQUE
JUNE 13, 2022
We exhibit a phenomenon called structured imagination. Structured imagination refers to the fact that even when we use our imagination to develop new ideas, those ideas are heavily structured in highly predictable ways according to existing concepts, categories and stereotypes. This is true whether the individuals are inventors, artists, writers, scientists, designers, businesspeople, or everyday people fantasizing about a better life.