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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

Reporting tip #1: Provide context. When socializing your findings to a product team, building empathy for the participants and their challenges is key. Reporting on consumer insights is relatively easy because most of us face similar challenges in our daily lives and we can easily identify with the participants.

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VRMotion — An Invention to Innovation Case-study

Leanstack

Word of mouth spread quickly, and Fabi was contacted by Swiss television did a report on the simulator, getting him free publicity. and Team Formation (2015) Shortly after that, Fabi started an eMBA course and convinced his Professor to use the flight simulator for the class project.