HUMAN CREATIVITY AND CREATIVE PROBLEM-SOLVING WITH GENERATIVE AI
ImagineNation
OCTOBER 7, 2023
In an experiment, participants using GPT-4 for creative product innovation outperformed the control group (those who completed the task without using GPT-4) by 40%. But for business problem solving, using GPT-4 resulted in performance that was 23% lower than that of the control group.
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