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Fast Company’s Brainstorming Fail

Gregg Fraley

For results in idea generation you need a system, a framework, and a wide, deep chest of tools. How can you generate great ideas with a more systemic approach to “brainstorming”? Professional innovators already use brainwriting — and a vast array of other tools — to brainstorm/generate ideas.

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Mash-Ups for Innovation, a How To Guide

Gregg Fraley

This article will likely be part of a book on the front end of innovation that’s in development, stay tuned. How to effectively do Mash-Ups, either alone or with a team, is not a simple answer. However, if you know the principle you can facilitate yourself or a team using stimulus and scaffolding.

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