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How to Run Ideation Campaigns that Generate Real Value

Innovation 360 Group

It is sometimes also referred to as the democratization of ideation, or crowd-sourcing ideas. But just believing in the benefits of democratizing ideation is not sufficient for running an effective and successful ideation campaign in your organization. How to Run Ideation Campaigns that Generate Real Value.

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Digital Innovation Units: Setting-Up for Scaling-Up

Integrative Innovation

They found that the majority of the surveyed companies have been facing a Scaling-Up Problem : barely 10% of were managing to grow revenue from digital initiatives to more than 5% of group revenue. The labs find it particularly difficult to develop innovations that are distant from the core business. return on digital investments.

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Fast Company’s Brainstorming Fail

Gregg Fraley

There are trend watchers, focus group moderators, market analyzers, brand managers, and many others who dedicate their lives to coming up with better ideas that can lead to innovation. To be fair, Fast Company isn’t a scholarly magazine and the target is probably not seasoned innovation or problem solving professionals.

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Mash-Ups for Innovation, a How To Guide

Gregg Fraley

This article will likely be part of a book on the front end of innovation that’s in development, stay tuned. How to effectively do Mash-Ups, either alone or with a team, is not a simple answer. However, if you know the principle you can facilitate yourself or a team using stimulus and scaffolding.

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