Can Crowdsourcing Help to Break Down the Biggest Obstacle in Market Research?
Qmarkets
JULY 8, 2017
Put another way, you only need to conduct in-depth studies of customer wants and needs if there are no other reliable ways for this information to easily flow between company and customer. To be sure, there will still be an important role for market research in the coming era of crowdsourced ideation and innovation.
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