Remove Innovation Programs Remove Magazine Remove Marketing Remove Product Development
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3 innovation types: evolution, preventative and creative

Jeffrey Phillips

One approach would be to focus on the "short term", what can innovation do for us to put better products on the shelves in less than 90 days. The general answer to that, given product development cycles, channel issues and customer awareness is: no much, except perhaps in the virtual world.

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Key for Innovation Implementation and Business Success is Communication

Idea to Value

For example, consider using channels including but not limited to: newsletter (digital and/or paper copy), corporate magazine, email campaigns, CEO webcasts or podcasts, and visual signs such as a notice board posted in the office’s high traffic and common space areas.