A Beginner’s Guide to Web Site Optimization—Part 1
Boxes and Arrows
JANUARY 13, 2015
Within optimization, the basic process is to analyze data, create and run tests, then implement the winners of those tests. Optimization can be thought of as one component in the website development ecosystem. The only real failure that’s unacceptable at Netflix is the failure to innovate. A/B vs. multivariate.
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