A Beginner’s Guide to Web Site Optimization—Part 1
Boxes and Arrows
JANUARY 13, 2015
Within optimization, the basic process is to analyze data, create and run tests, then implement the winners of those tests. Optimization can be thought of as one component in the website development ecosystem. A/B vs. multivariate. In an A/B test, you run two or more fixed design variations against each other.
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