Moves the Needle

JANUARY 22, 2016

Here’s why: Modern market research methods, like Lean Startup, do a great job of focusing on customer-centric discovery. It generates insights through empathy (one of the 3 E’s of Lean Innovation, see 5 Ways to Spark Innovation at Your Organization ). They require two separate teams. Two bad things happen when this is the case.

Marketing 58

Marketing Underperforming Technical Team LEAN Report 58

Moves the Needle

OCTOBER 4, 2018

Download this case study to save for your records or to show to your leadership team here: Download Case Study. This disconnect leads organizations down the wrong path toward producing products and services that no one really wants , because they aren’t using evidence (data + insights) to guide their product development.

Groups 45

Groups Case Study Underperforming Technical Team LEAN 45

Moves the Needle

AUGUST 14, 2018

Lean Innovation Definition At Moves The Needle, we define lean innovation as “reducing waste in the discovery, creation, and delivering of new value to customers." We base Lean Innovation principles upon the 3 E’s of Lean Innovation : Empathy, Experiments and Evidence. Where design thinking ends, Lean Startup begins.

LEAN 105

LEAN Examples Agile Design Thinking 105

Idea to Value

JULY 21, 2017

The TRIZ acronym comes from it’s original Russian name, and in English it is often referred to as a “theory of inventive problem solving” or TIPS. What it is: One of the most challenging aspects of innovation for most companies is not the generating of ideas, or the development of new innovations.

Company 248

Company Underperforming Technical Team Brainstorming Design Thinking 248

Legacy Innovation Group

APRIL 1, 2019

This world, too, has made its contributions – the startup enterprise, Eric Ries' lean startup model, the minimal viable product (MVP), and – very importantly – a massive ecosystem of startup communities around the world all supporting and rooting for one another.

Innovation 40

Innovation Underperforming Technical Team Marketing Technology 40

Tim Kastelle

FEBRUARY 21, 2015

In a more up-to-date sense, this balance also comprises collaborating with external partners, e.g. teaming up between multinational corporations and startups or small companies. Open doors and listen vs. Be loyal to your team. Trust and be trusted vs. Work with those you can depend on. Err, fail and persist vs. Strive for perfection.

Culture 100

Culture Radical Innovation Innovation Underperforming Technical Team 100

Integrative Innovation

FEBRUARY 14, 2015

In a more up-to-date sense, this balance also comprises collaborating with external partners, e.g. teaming up between multinational corporations and startups or small companies. Open doors and listen vs. Be loyal to your team. Trust and be trusted vs. Work with those you can depend on. Err, fail and persist vs. Strive for perfection.

Culture 40

Culture Radical Innovation Innovation Underperforming Technical Team 40