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How To Lead Through Crisis

Innovation Excellence

By that time, the financial crisis was going full throttle, although things had been relatively calm in our market. In many ways, our business never really recovered, but the lessons I learned while managing through it will last a lifetime. As if the real news isn’t bad enough, unimaginably crazy stories start getting passed around.

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A Beginner’s Guide to Web Site Optimization—Part 1

Boxes and Arrows

Web site optimization, commonly known as A/B testing, has become an expected competency among many web teams, yet there are few comprehensive and unbiased books, articles, or training opportunities aimed at individuals trying to create this capability within their organization. The basics: What is web site optimization?