Debunking Disruptive Innovation – Why Disruptive Innovation is Not a Strategy
Leapfrogging
JANUARY 14, 2015
What this previous research didn’t have, however, was a catchy term like “disruptive” to tag onto the word innovation, not to mention Harvard University’s marketing machine. People get AIDS because God is punishing them for being gay. All this was years before The Innovator’s Dilemma made it onto the scene. The rest is history.
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