Remove 2001 Remove Brainstorming Remove Marketing Remove Technical Review
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How to Boost Innovation by Recycling Existing Ideas

IdeaScale

First launched in October 2001, Apple ‘s portable music device has revolutionised how we all listen to and download music. This lightweight, technologically proficient reinvention of existing MP3 players was an global phenomenon that has since sold more than 400 million units since 2001. Take the iPod for example.

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What is Lean Innovation? Components and Examples

Moves the Needle

Methods are needed that focus on the customer experience, allow us to adapt to new information, and help us make decisions based on market-based evidence. When designing something, (ie: a technology, a product, a marketing material…) it is paramount to keep the needs of the end user in mind. Competition is now global.

LEAN 105
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Designing for Harmony

Boxes and Arrows

By using these nascent user-centered design methods, they were able to meet the expanding needs of their user base and claim over 90% of the small business accounting software market. After enjoying almost total market domination, Intuit finally was beginning to face some competition.

Design 104