IdeaScale
MARCH 13, 2018
First launched in October 2001, Apple ‘s portable music device has revolutionised how we all listen to and download music. This lightweight, technologically proficient reinvention of existing MP3 players was an global phenomenon that has since sold more than 400 million units since 2001. Take the iPod for example.
Moves the Needle
AUGUST 14, 2018
When designing something, (ie: a technology, a product, a marketing material…) it is paramount to keep the needs of the end user in mind. This involves brainstorming and prioritizing business model assumptions, creating a hypothesis, defining a key metric and running a specific experiment to validate or invalidate the hypothesis.
Boxes and Arrows
DECEMBER 23, 2014
This wasn’t Intuit’s first time at the rodeo: they had introduced QuickBooks Online in 2001. At the time, the technology was not up to the task of translating the desktop environment to the browser, so the experience suffered. Klaus Kaasgaard and Dan Wernikoff during a design review.
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