Choosing the right strategy handling uncertainty
Innovation 360 Group
APRIL 3, 2017
In H2, the strategy is not to understand and respond to the market, but instead to understand needs and use technology in new ways. Platform and design thinking, prototyping, ideation, project selection, and speed are imperative capabilities. 2] Based on Loewe, Williamson, and Chapman Wood (2001). value propositions).
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