2001 Industry LEAN Marketing 
Moves the Needle
MARCH 1, 2023
The memo that started it all sounds more like modern product marketing than product management, but your mileage may vary. The primary function was to serve as the bridge between Engineering and Marketing. Ken Beer was the Director of Product Management and reported into the Marketing department. I had never heard of Agile.
Moves the Needle
DECEMBER 17, 2015
During the industrial revolution, the question was — how can we produce what we know customers need as efficiently and cheaply as possible? Henry Ford’s great insight was that if he could reduce the cost of cars such that his decently-paid employees could afford to buy the automobile they made, he’d have a massive market. Let’s do it!
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Steve Blank
NOVEMBER 1, 2017
He radically transformed the company from a classic conglomerate that did everything to one that focused on its core industrial businesses. GE made a $4 billion bet on connecting industrial equipment via the Internet of Things (IoT) and analytical software with a suite of products called the “ Predix Cloud ”. So what happened?
eZassi
MARCH 13, 2018
In 2001 Mike found himself on a stage receiving a finalist certificate for a prestigious innovation award. We are undergoing a significant transformation of our innovation capability, with investments in digital Innovation, Connect & develop, and Lean Innovation capability. Chasing Innovation.
David Marks
MAY 19, 2017
On the backdrop of the boundless creativity of scientists, technologists and entrepreneurs (often one and the same) a cottage industry of management theories has emerged. Chief among these are the Blue Ocean strategy, Business Model Generation and Lean Startup methodologies that deservedly attracted many followers.
eZassi
MARCH 13, 2018
In 2001 Mike found himself on a stage receiving a finalist certificate for a prestigious innovation award. We are undergoing a significant transformation of our innovation capability, with investments in digital Innovation, Connect & develop, and Lean Innovation capability. Chasing Innovation. Recent Posts.
David Marks
MAY 19, 2017
On the backdrop of the boundless creativity of scientists, technologists and entrepreneurs (often one and the same) a cottage industry of management theories has emerged. Chief among these are the Blue Ocean strategy, Business Model Generation and Lean Startup methodologies that deservedly attracted many followers.
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