Remove 2001 Remove Industry Remove Marketing Remove Software Development
article thumbnail

The Rise of Product Management

Moves the Needle

The memo that started it all sounds more like modern product marketing than product management, but your mileage may vary. The primary function was to serve as the bridge between Engineering and Marketing. Ken Beer was the Director of Product Management and reported into the Marketing department. I had never heard of Agile.

article thumbnail

Four Ways To Become A Successful Future-Fit Organization

PlanBox Innovation

The strain was especially felt with software development projects, which were becoming a major investment area for organizations. In 2001, the Agile movement suggested a new way of approaching that work more efficiently. The digital revolution has decimated entire industries and forced wholesale transformations.

Agile 80
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Agile Mindset: How to Use Sprints to Streamline Projects

mjvinnovation

Agile Philosophy came from the Agile Manifesto, when a small group of people got together in 2001 to discuss their feelings about the traditional approach to project management for software development. It is a repetitive and incremental structure of agile software development. development begins early.

Agile 40
article thumbnail

How Apple created two giants

Matthew Griffin

The two primary methodologies organisations, analysts and Wall Street use to measure profitability are the Internal Rate of Return (IRR) and Rate of Return on Net Assets (RONA) because by describing profitability as ratios it allows us to neutralise differences and compare the profitability between different industries.

article thumbnail

IA Summit 09 - Day 2

Boxes and Arrows

He shares the factors that influence how effective various prototyping methodologies will be and how to choose wisely; what level of effort you will need to invest in prototyping in order to get useful feedback; and how to permanently integrate prototyping into your software development process in a way that is effective for your organization.