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The Key to Your Future Is Hiding in Your Company DNA

Innovation 360 Group

Your optimal value proposition at the moment lies at the intersection of the best offer externally and the most effective marketing capabilities internally. One factor shared by these market leaders is a DNA Focus. Failing to manage internal conflicts and legitimacy problems. Trailing behind temporary market preferences.

Company 40
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The only two measures that matter

David Marks

This could be due to a favorable set of regulations, processes, brand, network and technologies or any combination thereof. Some companies enjoy a monopolistic position due to (historical) regulations. In the B2B world, there are many companies that control a section of market and remain mostly unknown to the greater public.

article thumbnail

The only two measures that matter

David Marks

This could be due to a favorable set of regulations, processes, brand, network and technologies or any combination thereof. Some companies enjoy a monopolistic position due to (historical) regulations. In the B2B world, there are many companies that control a section of market and remain mostly unknown to the greater public.