Innovating in an Economic Downturn
Innovators Alliance
NOVEMBER 22, 2023
We often jump to cost-cutting in an effort to preserve profits and cash flow. The logic is simple: we need to stay afloat. As a result, we focus internally, at the expense of forward-looking innovation. Apple began its stunning transformation with the iPod in 2001, during the darkest days after the Internet bubble burst.
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