Emotional Design with A.C.T. - Part 1
Boxes and Arrows
AUGUST 17, 2010
As UX professionals, we strive to design engaging experiences. The total engagement of the flow experience is highly immersive and encourages user loyalty. Flow is a highly engaging experience, and strong emotional engagement demands and narrows the user’s attention. Tybout and P. Cafferata (Eds.), 3 Russell, J.
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