Third Place and the Starbucks empire: the user experience at the heart of strategy
mjvinnovation
SEPTEMBER 4, 2020
In 2002, in his book Celebrating the Third Place , Oldenburg classified the “popular coffee shop chain” as a facsimile of a third space, citing its “high volume and fast turnover operations that present an institutional environment at an intimate level.”. Then customers started asking for places to sit and more food options.
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