Business Model Innovation Basics Series - Part 1: What is a Business Model?
The BMI Lab Blog
JUNE 29, 2022
Alex Osterwalder defines a business model as “a set of assumptions or hypotheses” and Michael Lewis claims that “all it really meant was how you planned to make money” (Ovans, 2015). It can be defined as a holistic view of a company's bundle of products and services that are of value to the customer (Osterwalder 2004).
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