Remove 2004 Remove Advertising Remove Competition Remove LEAN
article thumbnail

When innovation led to a reversal of fortunes

hackerearth

Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. Apple has refashioned consumer experience with its iconic branding, stylish design and a diverse product range, its own retail stores, and important partnerships with the competition. and Apple came back.

article thumbnail

Business model creation and innovation in China: not just copycats.

The BMI Lab Blog

Lean value” focus: This approach is supported by the nature of the market. The success cases for every company on this list illustrate the points above: experimentation and iteration, creative adaptation, “lean value focus,” and global ambition. Innovation through a lean value focus in a crowded market.